The Power of Infographics

A challenge many organisations face is figuring out the best way to articulate complex messages and technical information to their audiences in a way that is easy to comprehend and evaluate. We get it - explaining something that feels like second nature to you to someone else who has no idea is never a simple task! This is where infographics will become your new best pal. 

An infographic is a visual representation of information or data that simplifies and disseminates content in a way that is quick to consume and understand. Infographics use a symphony of illustrations to increase audience engagement as humans tend to pay more attention to information-carrying images. There are numerous different types of infographics that present information in slightly varied ways, depending on what it is that is being explained. Some of these include statistical infographics, timeline infographics and process infographics, just to list a few. 

Infographics are a great asset to any organisation and can be used in a variety of contexts. Maybe you want to visualise results from some data you recently collected, or compare different options in an unbiased way. You might even want to visualise your customer journey, or produce an infographic for internal viewing that shows where your department and team have come from and where you hope to be in a year’s time. The possibilities are just about endless. 

Here at Patch Creative, we have worked with many clients to produce infographics that are used both internally and externally, and have seen firsthand how powerful infographics can be. We enjoy creating unique, digitally illustrated infographics that capture your audience's attention and leave them feeling confident and informed...not confused and disengaged. Below is an example of an infographic we created for Finder’s Keepers mid-2020, of which communicated survey results of the impacts that the COVID-19 pandemic has had upon their markets being postponed.

So, if you’re stuck and scratching your head wondering how to communicate a complex message, information or data - then get in touch with us to learn how we can help produce an infographic to communicate your information in an interesting and engaging manner. We can guarantee the end result will leave your audience saying “aha!” rather than “huh?” or impress the big boss at your next big meeting or presentation.